Creative Challenge & Solution
Maggie’s need to find a way to flip fundraising on its head and raise brand awareness in 20 to 35 year olds.
This was a team project, and the first creative team I have led.
This was a team project, and the first creative team I have led.
Penny drop is a fundraising solution for Maggie’s cancer care homes that utilises banking applications, making it easier for young people to donate to charity by rounding up digital purchases and donating the extra pennies.
Alongside the app we ran an advertising campaign that highlights the first time visitors fell in love with Maggie's centres, advertising in places where ROI is high and where consumers tap their card lots.
Target Audience
20 - 35 Year olds. This is a broad target age range, we found that a large majority of this audience are digital spenders.
We responded with a round up extension within digital banking applications that round up purchases to the nearest 10p, 50p, £1 and donate those pennies to charity!
My Role:
Team Leader
Brand Immersion
Art Direction
Copywriting
Presentation / Client Pitching
Inspiration
Execution
In an increasingly cashless society, it is absolutely essential for banks to be on board when it comes to donating to charity now, and in the future.
Team Saul
Presenting to Maggies Edinburgh & London in Emperor's studio space, Princess Street
