Creative Challenge & Solution
To create an app called ‘Úti’ for adventurers to “capture stuff as it happens”, which can store files and sort them into stories later in users own time without having to rely on multiple apps such as Instagram and Snapchat.
Inspired by quest logs in fantasy games and utilising Scandinavian design and illustration for It's simplistic storytelling capabilities, we came up with an app that is colourful, easy to navigate and required no internet connection to use. App features include an in app camera, a backpack for storing captured media, a navigation extension, a logbook to help keep track of your adventures and a "stay safe" feature containing any helpful warnings about areas you choose to explore!
Target Audience
Adventurers of all ages who like to document their progress! (16+)
My Role:
Art Direction
Logo creation
Prototype in Adobe XD
Icon Animation
Presentation
Inspiration
Úti's Visual identity is inspired by Scandinavian design and illustration for its minimalistic charm and unique storytelling capabilities. Also inspired by bright, vibrant, outdoor clothing
How the app works
